Insights

TikTok is one of the fastest-growing social platforms, with over 1.53 billion users worldwide. It consistently adds new features to keep its users interested and engaged. TikTok Shopping adds additional opportunities for businesses to market and sell on TikTok.

Discover the hottest trends on TikTok this month. We know they are constantly changing but this may help you get noticed more! The best way to identify TikTok trends is to spend a lot of time on the app… but if you’re too busy for that (living that thing some people might call a life), here is a quick, up-to-date guide on what’s currently trending on TikTok.

B2B influencer marketing has emerged as a powerful strategy for brands to connect with their target audience. If you're a brand looking to harness the potential of influencer marketing in the B2B space, you're in the right place. Let's explore the benefits of B2B influencer marketing and discover key strategies to implement successful campaigns.

Leveraging the power of influential individuals to promote products or services has become a game-changer for brands across various industries. Let's break down why influencers are good for marketing and how they outperform other traditional and digital marketing methods.

Threads is here, and in the first 3 days of going live it has hit 70 MILLION downloads. Will it be the new social media app? Is it a fad? Will it replace Twitter? Here’s everything we know about this new app from META.

Influencer marketing is constantly evolving and growing by the season alongside cultural trends, social media, and streaming platform updates. Based on what we know so far, we can make the following 21 predictions for the influencer marketing industry.

Back to School will be here before we know it, for millions of adolescents, this time is rapidly approaching. While most students don’t start school until the end of August, the beginning of the month is the most popular time for parents to start their shopping.

The return on investment (ROI) of influencer marketing can vary depending on various factors, such as the brand's goals, industry, target audience, influencer selection, campaign strategy, and measurement techniques. While it's challenging to provide an exact figure, influencer marketing has the potential to deliver a positive ROI when implemented effectively.

LGBTQ+ influencers are a crucial part of Influencer Marketing and connecting to the right audience. These influencers have the credibility and reach to promote your brand or product, and share your values. LGBTQ+ influencers support movements they’re passionate about and share their personal experiences and journeys, emotionally relating to their audience.

With social media feeds being the primary source of inspiration for many travel choices, influencers and travel bloggers are dominating those feeds through visually enticing content. Travel influencers may be the future of influencing, as they are able to introduce their followers to beautiful places all over the globe.

One minute it’s in and the next minute it’s yesterdays trend. But some trends on TikTok are here to stay in 2023. To succeed on TikTok and capture the hearts of its 1 billion users, you need to look beyond the filters and trending songs.

The term Asian American and Pacific Islander (AAPI) includes approximately 50 ethic groups whose roots can be traced back to more than 40 countries. With connections to China, Japan, India, the Philippines, Vietnam, and Hawaii, among other regions, the AAPI community collectively speaks more than 100 languages.

TikTok's parent company, ByteDance, has been pushing its Instagram-like app to US social media users. Lemon8 is a video and photo-sharing social media platform catering to users' interest in food, beauty, wellness, and travel.

There is a whole community out there filled with bibliophiles. #BookTok, a popular category on TikTok, has been recognized as single-handedly breathing new life into reading culture and the publishing industry as a whole over the last few years. Without BookTok influencers, this new community of bright, young readers may never have been born.

Influencer marketing has become a powerful way for brands to reach out to their target market. It is all the more relevant these days as a growing number of consumers are becoming environmentally conscious and are looking up to “role models” who have a real passion for environmental sustainability.

Whether you're a mom or a brand searching for the best social media influencers, this list has you covered! We’ve listed some of the top mom influencers and famous momtrepreneurs on social media with trustworthy and remarkable content to follow.

Are you looking for inspiration for dinner? Looking to wow at the next potluck? Follow these amazing black food creators and be the talk of your next event.

Have you ever gone down the rabbit hole of #beautytok or #instabeauty? It’s no wonder that the beauty industry is one of the top Influencer Marketing segments, and within this segment, there are amazing black creators.

Social media platforms aren't just for sharing your photos and videos with the people in your life. They're also places where certain individuals garner a lot of attention, and where people pay attention to what they say and do. For example, some of the most followed lifestyle influencers on Instagram can have millions of followers.

If you've heard about it but continue explaining why influencer marketing is essential, you're in the right place. Keep reading to learn the top five benefits of incorporating influencer marketing into your digital marketing strategy.

Business influencers can provide tremendous support and influence to startup brands and companies. They have a lot to offer aspiring influencers, entrepreneurs, and even average Joes in marketing, finance, business, and personal growth. So today, we've compiled a list of top business influencers who offer quality strategies and techniques for business growth and success.

With the ever-growing popularity of TikTok, it's no surprise that brands are looking to leverage influencers on this platform for their affiliate marketing campaigns. As a powerful tool for connecting with and engaging audiences around the world, TikTok is becoming an increasingly popular channel for businesses seeking to promote products or services through affiliates.

Are you a global brand looking to expand your reach and tap into the TikTok influencer market? Look no further than our experienced team of professionals who specialize in helping brands grow their presence on this popular platform.

Are you also worried about having your Instagram account's following list checked by other users? You can keep non-followers off your profile by switching your Instagram account to private. This way, only the people you approve to follow your account will see your profile information and content.