Insights

Geotargeting is a new marketing strategy that allows businesses to target their customers based on location. It's not just about knowing what people are buying; it's also about knowing where they're buying it. Geotargeting allows you to reach your customers wherever they are.

Social media can be used for so many things these days. Although it started as something that was just seen as a fun and entertaining way to stay in contact with friends and families, it has now developed into a whole world of its own. From breaking news, creating content, and everything in between, social media truly dominates a lot of aspects of life.

YouTube Shorts launched in 2020, and more creators are using the platform than ever before. In fact, YouTube Shorts have more monthly active users than it’s competitor, TikTok, which has since been the leader in short-form video.

Influencer marketing reached $13.8 billion and is continuing to grow at an accelerated rate. More than ⅔ of all adults originate shopping from creator recommendations, so it’s no wonder why 60 percent of marketers agree that influencer marketing has a higher ROI than traditional advertising.

When logging onto any kind of social media platform, people always have tons and tons of content thrown at them. This can range from news, entertainment, or any other kinds of posts that are now popular. Something could be trending which runs social media and other times it can be all sorts of trends coming out all at once.

We are currently at the height of what is considered the digital age. Almost everyone at this point has some kind of smartphone or access to technology and with that social media account somewhere. It is what dominates people’s time and for good reason. People are now able to communicate with anyone around the world at a button’s press, can stay in touch with friends and families no matter what, get their news fix, or simply just be entertained.

Influencers are powerful brand partners. With high engagement rates associated with creator content on TikTok, Instagram, Meta, YouTube, and more, it’s no secret that brands want to work with creators. The power of influence is stretching beyond social media, and straight into your shopping carts.

When going ahead with any kind of business deal, it is always the safest route to make sure that all the pieces are in order and that it is done to the best of its ability. When using an Influencer Marketing Agency, such as Intuition Media Group, it can help grow both brands as well as the influencer, if done properly.

Influencer marketing has continued to be the next best thing when it comes to the marketing world. Gone are the days of buying out advertisement spaces in different places being the most efficient way to market. Instead, influencer marketing has taken the world by storm and has proven to be one of the most effective marketing strategies in the digital age.

It’s no secret that influencer marketing has evolved, but it’s extremely important to revisit the fundamental basics. We’ve put together a list of influencer marketing best practices to not only strengthen your existing influencer marketing strategy, but help you partner with the best influencers for your brand and develop meaningful relationships.

Influencers and influencer marketing is transforming how businesses connect and communicate with customers online. Keep in mind, your influencer is only as successful as the legitimacy of your brand. If you don’t believe us, just ask Mom.

Starting any kind of campaign can be tough. There are a lot of plans that need to be drawn out which can get long and overbearing. And one of those questions that have to be answered is what the best way is to go about advertising and promoting the campaign.

Whether you choose to find your own IG influencer or hire an agency, keep in mind, you can typically expect a better performance working with a company such as Intuition Media Group to better facilitate an IG influencer campaign on behalf of your brand.

In short, a YouTuber is a person who creates and uploads videos on YouTube. Truth be told, a YouTuber means so much more. To fully appreciate the value of a YouTuber, one needs to have a sense of its origins.

Society has come a long way in accepting and promoting the rights of LGBTQ+ individuals, however we still have a long way to go. Those in the LGBTQ+ community face discrimination and additional hurdles on their paths to success.

We are so excited to be shortlisted this year for the 2022 Influencer Marketing Awards, Best Boutique Influencer Marketing Agency!

With restrictions being lifted and travel getting back to normal, I think it’s safe to say we all have a case of wanderlust after the last two years. These influencers are inspiring us to get out there and start working on our bucket list!

While many social media users have heard the term ‘body positivity’ before, a new movement has been coined as of late- ‘body neutrality’.

It’s no secret that Gen-Z is taking over Influencer Marketing. 97% of Gen Z uses some form of social media, and they are a highly engaged audience. Both Instagram and TikTok have the highest rate of engagement among Gen Z viewers.

With roughly 1 BILLION monthly active users, it makes sense that you want to bring more followers to your brand. But how do you do that? Many brands partner with Influencers to host giveaways to build their brand presence.

February is Black History Month, and while we work with and celebrate black creators all year, we wanted to highlight some of our favorites that you need to be following. Diversity is crucial in Influencer Marketing. With so many niches on TikTok Black Creators are highlighting everything from fashion, fitness, food and everything in between.

Today marks the beginning of Hispanic Heritage Month, a annual celebration of the history and culture of the U.S. Latinx and Hispanic communities. The event, which spans from September 15 to October 15, commemorates how those communities have influenced and contributed to American society at large.

As influencer marketing continues to shape the social media landscape, TikTok recently announced a new feature called Jumps which allows users and brands share information such as recipes and lifestyle hacks through third-party partners. This is just another way business is influencing media platforms.

As the world re-opens in the aftermath of the pandemic, consumer marketing must adapt to the recent shifts in strategy and consumer behavior.