Insights

If you’re interested in learning more about influencer partnerships, Blissful Media Group can help you navigate the best ways to work with influencers right now and in the near term.

At Blissful Media Group, we review influencer content and also use software platforms, like Julius, to help us review growth curves for follower counts, overall reach, and engagement rate. We pride ourselves on helping deliver authentic influencers that are aligned with a brand’s marketing strategies and goals.

The impact of influencer marketing campaigns reached an all-time high in 2019 and shows no signs of slowing down in 2020. Forbes has reported that influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries.

Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While celebrity influencers can still be a great option, it might be wise to consider micro-influencers.

It’s mid-December and while it feels like the retail rush is behind us, we’re all relying on last minute holiday shopping. And as we start to wind down for the year, it’s time to start thinking about your influencer plans for the New Year.

We’re working to help the influencer marketing ecosystem be more representative of all genders, races, sexualities, and perspectives. We look to help brands work with a diverse group of people, not for the sake of being inclusive but from an understanding of why diversity matters.

If you’re looking to hear more about TikTok and whether an influencer strategy incorporating this platform might be right for your brand, we’d love to hear from you.

Boost Your Back-to-School Campaign with Influencer Marketing

Contact us to explore your influencer and video marketing options, potentially pairing up with one of our content creators and influencers.